Hanel automated storage and retrieval systems now available in custom brand colours across ANZ

Businesses across Australia and New Zealand looking to upgrade their operations with automated storage and retrieval systems (ASRS) can now experience even more customisation from Hanel. As one of the world’s leading innovators in automated storage technology for more than 70 years, Hanel delivers high-performance automated storage solutions that streamline workflows, reduce manual handling, and maximise vertical space utilisation.

Their flagship systems, the Hanel Lean-Lift and Hanel Rotomat, are trusted across manufacturing, warehousing, logistics, engineering, and service operations. These ASRS vertical lift modules provide fast, accurate, and reliable access to inventory while dramatically improving productivity and storage density.

Advanced ASRS technology designed for modern operations

Hanel’s automated storage and retrieval systems are engineered for environments requiring speed, precision, and efficiency. By replacing traditional shelving with automated vertical storage, businesses benefit from:

• Up to 85% space savings using vertical storage capacity
• Automated retrieval that reduces labour, errors, and downtime
• Improved inventory control with digital tracking and accessibility
• Higher throughput for manufacturing and warehouse processes
• Safer handling through ergonomically optimised access points
• Seamless integration into Industry 4.0 and smart-factory systems

Whether storing tools, components, small parts, or high-volume inventory, Hanel’s ASRS technology optimises space and increases operational efficiency across the board.

New in ANZ: Custom-branded ASRS systems for your workspace

Hanel has launched a new design initiative “Lifts – Your colours, Your brand” giving businesses the ability to customise their ASRS units with corporate colours and branding.

• Companies can now personalise their Hanel Lean-Lift with:
• Custom powder-coated finishes in their brand colour palette
• Integrated logo placement and graphic elements

Enhanced lighting and design features for a premium look

This transforms your ASRS system from purely functional warehouse equipment into a branded, visually cohesive part of your production environment.

Transforming ASRS equipment into a visual and functional asset

The Hanel Lean-Lift and Rotomat are already known for exceptional storage efficiency, fast retrieval times, and high-density vertical storage. With the new branding options, these automated storage systems also enhance the aesthetic and professional appearance of your facility.

Benefits of customising your ASRS:

• Strengthen brand presence: Align your automated storage system with your corporate identity to create visual cohesion across warehouse, production, and customer-facing spaces
• Enhance workplace experience: A well-designed, branded ASRS boosts employee morale and demonstrates investment in both people and processes
• Showcase efficiency through design: Industry-leading space savings and retrieval performance are now physically represented through clean lines, refined lighting, and modern design integration
• Seamless aesthetic integration: Custom brand colours, lighting, and design elements enhance your space without compromising system performance or functionality

Automation and design work hand-in-hand to create a centrepiece system that represents innovation and operational excellence.

How to customise your Hanel automated storage and retrieval system

Customising your ASRS is simple. Our Hanel specialists collaborate with your team to:

1. Select your corporate colour scheme
2. Apply bespoke finishes to the lift exterior
3. Specify logo placement and graphic branding
4. Add optional lighting and aesthetic upgrades
5. Configure the ASRS to meet your storage requirements
6. The result: a fully branded automated storage system that reinforces your identity while optimising every cubic metre of your facility.

Getting started: How to brand your Hanel Lift

If you’re looking to create a Lean-Lift that reflects your brand, the best place to start is by contacting our Hanel experts. They’ll work with you to define the branding elements you need, including corporate colours and any special design features you’d like to incorporate.